Upside Fuel Campaign Plan

Upside delivers personalized promotions through a consumer app, changing consumer behavior and bringing profitable business to merchants.

I created a campaign plan for Upside’s fuel vertical to boost awareness of Upside and its value among fuel merchants. And because Upside’s content teams were siloed, I built a content management system in Airtable to support the campaign and included personas, real-time status of content, and assets.